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Worldwide Leader
Tanita is the world leader in precision electronic scales. With almost
50% of its domestic market share, the name of Tanita is now a household
word in Japan. The company's success and expanding global presence is
the result of superior technology, unique design, and high manufacturing
standards that have earned ISO 9002 certification, CE marking, membership
in the JQA (Japanese Quality Association), FDA clearance and the Good
Housekeeping Seal. Creating a New Market Category
For the last 40 years of its 50-year history, Tanita's core business has
been the manufacturing of precision scales. Today, Tanita is looking beyond
scales to products that enable consumers to monitor their own health.
Based on medical evidence linking excess body fat to heart disease, diabetes
and certain cancers, Tanita introduced the world’s first integrated
body composition analyzer/scale to the professional markets in 1992. Using
the same technology used in our professional analyzers Tanita developed
the world’s first scale plus body fat monitor for home use in 1994.
Tanita’s accuracy innovation and durability are trusted worldwide.
This pioneering work has led to the creation of an entirely new category of consumer products that could make the conventional weight scale obsolete. Tanita's Mission Tanita's goal is to help people enjoy healthier lives. Public Awareness Initiatives Tanita commissions the Annual American Body Fat Perception Poll, a
national research survey to measure Americans' understanding of important
health and fitness issues. To date, poll findings confirm Americans'
lack of understanding which may be putting them at increased risk for
serious health complications. In addition, most falsely believe that
reducing body fat is a short-term proposition. |
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